Landing page
01
Executive summary
What mattered most across April and May.
This summary brings together the most important April-May outcomes, so the practice can understand the commercial picture quickly and clearly.
Biggest Win
Google Ads
Google Ads delivered 10 tracked conversions and surfaced as the strongest visible lead source in the dashboard source report.
Across the period, paid search generated 113 clicks and the lead-source view attributed 14 visible leads to Google Ads, giving the clinic a clear acquisition strength to build from.
Strongest Performance Area
Lead Capture
Absolute Dental West Perth still generated 18 new leads, 15 contacts, and 1.12K website visitors across the reporting period.
The practice continued to attract demand from paid search, direct traffic, organic search, and its on-site contact pathways rather than relying on a single source.
Main Opportunity
Conversion
The clearest commercial opportunity is improving what happens after the enquiry is generated.
The dashboard lead-source report still showed open and lost leads across every visible source bucket, with no won outcomes reflected there yet, which makes progression quality the main focus moving forward.
Primary Focus
Next Focus
Improve Lead Progression.
There is enough enquiry demand coming through to justify stronger follow-up and clearer progression discipline, especially across Google Ads and Contact Us Page enquiries.
02
What we learned this month
The clearest lessons from the April-May period.
These takeaways focus on what the clinic can learn from lead flow, website activity, and enquiry patterns across the period rather than simply listing tasks completed behind the scenes.
Strongest ResultPaid Search
Google Ads was the strongest visible acquisition driver this period.
It generated 10 tracked conversions in the Google Ads report and 14 visible leads in the dashboard source view, which is stronger than the 9 leads attributed to the Contact Us Page and the 3 unattributed leads.
Best Performing ChannelWebsite / SEO
Organic search was the largest identified website source at 372 visitors.
The overall traffic mix also shows a large direct or unattributed bucket at 577 visitors, which suggests the practice is being found through multiple pathways rather than one narrow channel alone.
Lead MixOn-site Enquiry
The Contact Us Page remains an important conversion path, not just a support channel.
The source report attributed 9 visible leads to the Contact Us Page, which shows the website is not only attracting traffic but also helping convert interest into direct enquiries.
Key LearningPatient Intent
The visible call summaries point to real appointment intent, including emergency and new-patient needs.
The CSV notes include broken tooth, cracked tooth, emergency care, and appointment requests, which suggests the demand being generated is often practical and treatment-driven rather than passive browsing.
Strategic OpportunityProgression
The next gain is not only generating more leads, but progressing the current ones more effectively.
Google Ads still showed 10 open and 4 lost leads, while the Contact Us Page showed 4 open and 5 lost, which makes lead handling and follow-up the clearest performance opportunity.
Area To WatchVolume Trend
Top-of-funnel activity softened versus the previous 61 days.
New leads were down 10%, contacts were down 31.82%, incoming calls were down 46.15%, and website visitors were down 10.25%, so protecting demand quality is important even while useful lead volume is still being generated.
03
Creative delivered
Creative assets and landing page support delivered in April and May.
This section highlights the graphics and landing page used to support awareness and enquiry generation across April and May. Descriptions are kept clear and practical so each asset is easy to understand at a glance.
Landing page preview
New patient offer
Designed to make the introductory offer clear and give first-time visitors a direct next step.
Absolute Dental West Perth
New patient offer page
This page supports first-time patient enquiries by presenting the offer clearly, reinforcing trust, and directing visitors toward making contact.
Request appointment
04
Results
What the results meant for the clinic.
These results focus on lead volume, contacts, calls, website demand, Google Ads performance, and source mix across the April-May period.
18
New leads
15
Contacts
7
Incoming calls
1,121
Website visitors
10
Google Ads conversions
14
Visible Google Ads leads
Website visitors infographic
This circular view shows how the 1.12K website visitors were distributed across the main traffic sources in the April-May reporting period.
1.12K
Total website
visitors
visitors
Direct / (none)577 visitors
51.5%
Organic372 visitors
33.2%
CPC / paid90 visitors
8.0%
Referral52 visitors
4.6%
(not set)29 visitors
2.6%
Data not available1 visitor
0.1%
What the numbers mean
The clearest story is that useful demand still exists across multiple channels, but the softer period-on-period movement means the next gain is likely to come from stronger conversion and follow-up rather than awareness alone.
18New leads were recorded across the period, even with lead volume down 10% versus the previous 61 days.
15Tracked contacts were recorded, and every visible contact in the medium view came through a form-based pathway.
7Incoming calls were still generated, with 4 answered and 3 going to voicemail.
10Tracked Google Ads conversions show paid search is still capable of producing direct enquiry intent.
Contact source infographic
This view shows how the 15 contacts were distributed across direct traffic, paid search, and organic search.
15
Tracked
contacts
contacts
Direct traffic7 contacts
46.7%
Paid search5 contacts
33.3%
Organic search3 contacts
20.0%
Visible lead-source mix
Google Ads was the strongest visible lead source, with the Contact Us Page also contributing meaningful enquiry volume across the period.
14Visible Google Ads leads, with 10 open and 4 lost in the source report.
9Visible Contact Us Page leads, with 4 open and 5 lost.
3Unattributed leads were also present, which suggests some demand is still entering without a clean source label.
15All tracked contacts in the medium view came through forms, reinforcing the importance of the website conversion path.
05
Channel performance
What the available channels contributed.
This section focuses on the available acquisition and visibility data for April and May, with emphasis on what worked, why it mattered, and where the next opportunity sits.
Google AdsActive
113 clicks and 10 tracked conversions were recorded across the period.
Google Ads matters here because it not only generated conversions in the ad report, but also appeared as the strongest visible lead source in the dashboard source report with 14 leads attributed.
View details
- SpendAUD 4,729.00
- Impressions2,509
- Clicks113
- Tracked conversions10
- Average CPCAUD 41.85
- Conversion rate8.85%
- Cost per conversionAUD 472.90
Website & SEOVisibility
Website traffic reached 1.12K visitors, with organic search as the largest identified source.
Organic search contributed 372 visitors, while the broader mix also included direct or unattributed traffic, paid CPC visits, and referral traffic. That matters because it shows the clinic is being discovered through both search and direct brand demand.
View details
- Total visitors1,121
- Direct / (none)577
- Organic372
- Paid / CPC90
- Referral52
- Change vs previous 61 days-10.25%
Contact Us PageConversion Path
The website is doing more than driving visits. It is also generating visible enquiries through the Contact Us Page.
The source report attributed 9 leads to the Contact Us Page, which makes the website conversion path commercially important, not just supportive.
View details
- Visible Contact Us Page leads9
- Open4
- Lost5
- Visible valueA$4,500
Enquiry IntentQuality
The visible enquiry notes suggest the clinic is attracting treatment-driven conversations, not just casual interest.
Broken teeth, cracked teeth, emergency care, and appointment requests all appeared in the enquiry notes, which is important because higher-intent demand deserves tighter follow-up and conversion handling.
06
Wins & opportunities
The executive read on what stood out.
Biggest WinGoogle Ads
Google Ads remained the strongest visible acquisition source.
It produced 10 tracked conversions and 14 visible leads in the dashboard source report across the period.
Strongest Growth AreaOn-site Conversion
The Contact Us Page already contributes meaningful lead volume.
With 9 visible leads attributed, the website conversion path has room to generate stronger value if more of those enquiries are progressed cleanly.
Best Performing ChannelWebsite / SEO
Organic search was the largest identified website source.
At 372 visitors, organic remained the clearest named visibility contributor in the website traffic mix.
Biggest OpportunityFollow-Up
Improve Lead Progression.
The strongest next gain is helping more open enquiries move through instead of sitting in follow-up or ending as lost.
Area To WatchVolume Trend
Lead, contact, call, and traffic volumes all softened versus the previous 61 days.
The practice is still generating demand, but the downward movement makes conversion efficiency and response quality more important.
Strategic InsightEnquiry Quality
Several visible enquiries were tied to urgent treatment need or immediate appointment intent.
That tells us the demand reaching Absolute Dental West Perth is commercially relevant and worth handling with care and speed.
07
Forward Action Plan
What we are doing moving forward, and why.
1
Improve lead progression.
What we are doing: Tighten follow-up and progression handling across the enquiries already being generated by Google Ads, the Contact Us Page, and direct traffic pathways.
Why we are doing it: Current lead-source reporting still shows more leads sitting open or lost than won, which suggests the biggest opportunity now sits after the lead arrives rather than only at the awareness stage.
Why we are doing it: Current lead-source reporting still shows more leads sitting open or lost than won, which suggests the biggest opportunity now sits after the lead arrives rather than only at the awareness stage.
Expected outcome →More enquiries progressing into clearer appointment outcomes and fewer leads stalling in follow-up.
2
Protect paid-search demand quality.
What we are doing: Keep refining Google Ads around the demand themes already proven to generate enquiries, while watching conversion consistency closely across the next period.
Why we are doing it: Google Ads produced 10 tracked conversions and 14 visible leads in the source report, making it the clearest acquisition strength in the pack.
Why we are doing it: Google Ads produced 10 tracked conversions and 14 visible leads in the source report, making it the clearest acquisition strength in the pack.
Expected outcome →Stronger continuity in high-intent lead flow without relying on broader awareness activity alone.
3
Strengthen the website conversion path.
What we are doing: Continue supporting the new patient offer landing page and the main website contact pathways so more traffic has a clear path into enquiry.
Why we are doing it: The Contact Us Page already generated 9 visible leads, and all 15 tracked contacts in the medium view came through forms, which makes the website a key conversion asset for the clinic.
Why we are doing it: The Contact Us Page already generated 9 visible leads, and all 15 tracked contacts in the medium view came through forms, which makes the website a key conversion asset for the clinic.
Expected outcome →More of the clinic's existing traffic turning into measurable, patient-ready enquiries.